Gillette Venus Newsroom

Venus(R) Introduces Smooth Shaving Solutions

Enhanced Razors Offer Women a New Opportunity to Reveal Their Inner Goddess


Monday, February 23, 2009 8:08 am EST



Public Company Information:


Venus(R) [PG], the number one selling female shaving system in the world, has launched new versions of its top-selling razors, including the most advanced five-bladed female shaving system, Venus Embrace(R). Regardless of your shaving routine or personal preference, Venus now has something for everyone. In addition to Venus Embrace, Venus is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars that create a skin-loving light lather for a smooth shave, without the need for separate shave cream. Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel.

Since its introduction in February 2008, Venus Embrace has become one of the best-selling female razors in the U.S., and is the razor most recommended by leading beauty editors. The latest Venus Embrace has a vibrant purple and turquoise Soft Grip gel handle, with five blades surrounded by a Protective Ribbon of Moisture. Each blade individually adjusts to stay in contact with the skin - even around tricky shaving areas such as knees and ankles. Venus Embrace gets virtually every hair, shaving women's legs closer and leaving them smoother(1).

In today's environment, frequent trips to the spa are not as feasible as they once were. Embrace promises to shave you closer to get you closer - love it, or your money back. Satisfaction Guaranteed.

Venus Spa Breeze Disposables, the disposable version of Venus Spa Breeze, takes convenience to another level with shave gel bars that create a light lather for a smooth shave, without the need for separate shave cream. Venus Spa Breeze shave gel bars are enhanced with a clean, fresh white tea scent. Also available this month is Venus Disposables Tropical in a multipack of three fun, tropical-inspired colors: bright yellow, pink and green, each with a fresh-scented handle.

Finally, as the ideal complement to the perfect shave, SatinCare Lavender Kiss has a rich, creamy lather that leaves legs feeling soft and smooth while the clear purple gel, infused with luxurious lavender scent, pampers the senses. Paired with Venus Embrace, SatinCare Lavender Kiss provides the ultimate shave to get you closer to the ones you love.

The latest Venus and SatinCare products will be available in food, drug and mass merchandise stores beginning in February 2009. The Venus Embrace shaving system, which includes the refillable razor, two cartridges and a ShowerPod has a suggested retail price of $9.99 - $11.99. A package of four refill cartridges has a suggested retail price of $13.49 - $14.99.

Venus Spa Breeze shaving system has a suggested retail price of $9.99 - $11.99, which includes the refillable razor, two cartridges and a Shower Compact. A package of four refill cartridges has a suggested retail price of $11.49.

Venus Spa Breeze Disposables range from $6.49 - $7.99; Venus Disposables Tropical range from $6.49 - $7.99.

SatinCare Lavender Kiss shave gel has a suggested retail price of $2.99 for 7 ounces.

For more information about Venus, the brand used by more than 40 million women around the globe, please visit

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

(1) Versus leading competitor among those with a preference